Shooting Touch Releases Latest Video “Erick Niyitanga, a Rwandan Hoop Dream”

 Shooting Touch Releases Latest Video “Erick Niyitanga, a Rwandan Hoop Dream

In a time of NBA Playoffs, a Boston-based Non-Profit highlights how the power of basketball can save lives and create community change

NORWOOD (MA) – April 26, 2016 – Shooting Touch in partnership with Doza Visuals releases a short film profiling the organization’s impact in Rwanda for one young man.

“This video highlights the systemic impact our team is providing on the ground in Rwanda, “ said Lindsey Kittredge, Executive Director and Co-Founder of Shooting Touch. “With the NBA playoffs happening where everyone is so pumped about the professional side of the game, this film is a great reminder that the power of this sport can save lives and provide real sustainable change for people in under served communities.”

The subject of this film, Erick Niyitanga, never played basketball before he was introduced to Shooting Touch. His sole responsibility before he ever shot his first free throw was to provide for his ill mother and 3 younger siblings following the passing of their father. His financial responsibility prevented him from completing his education at a young age so he picked up odd jobs every morning to make some money for the family.

ErickErick 2

Then Erick discovered basketball.

After witnessing Shooting Touch’s International Program, the Basketball Health Corps, lay down the finishing touches on his village’s first court, he started showing up regularly. He began to learn the game, perfect his skills and grow into a competitive on-court player. He fell in love with the sense of family and translated his young leadership skills from home to the court.

Erick then trained as a Junior Coach under the Shooting Touch staff and programming. He flawlessly completed coaching certification and gained the respect of his peers, his players and of himself.

Recently, Erick was just awarded his biggest honor – being a Certified Paid Shooting Touch Coach. He will earn his first steady salary in his life, providing for his family and enabling 2 of his 3 younger siblings to continue their education.


Shooting Touch, Inc. was founded in 2007 by Justin and Lindsey Kittredge. As a nonprofit organization, Shooting Touch uses basketball as a platform for health education and social development for youth from under-resourced areas of the world. Since its inception, the organization has grown from a local Boston grassroots basketball organization, to a global NGO with programming on 3 continents, 7 countries, impacting over 3,500 youths a year. Currently, the organization operates out of its domestic headquarters, Boston, Massachusetts and its international headquarters, Rwanda. All programming is focused on increasing access to the sport of basketball and providing vital on and off court education for positive youth development. For more information, please visit


Video link:

Directed by Chris Cardoza
Produced by Chris Cardoza & Patrick Cutrona
Executive Producers Lindsey and Justin Kittredge
Translated by Oliver Mushumba
Line Producer Lisanne Comeau
Production Assistant Francois Hitimana


Follow Shooting Touch


Media Contact:

Lindsey Kittredge | 617.908.7703

Shooting Touch


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